Colours aren’t just about aesthetics—they’re powerful tools that can influence emotions, perceptions, and even decision-making. Whether you’re choosing the colours for your brand, a website, or a marketing campaign, understanding the psychology behind colour is key to making a lasting impact.

In the ever-evolving landscape of marketing, there's a prevailing belief in the importance of uniqueness. Companies strive to differentiate themselves, aiming to stand out amidst the competition. But what if the pursuit of uniqueness is, in fact, a myth?

In the dynamic landscape of New Zealand's business environment, small and medium-sized enterprises (SMEs) face unique challenges that require strategic solutions.